We've been posting a lot about the CTS-V development, and that's going to resume in a few days. However, I wanted to take a quick break from that to share something happening this week that is very significant, and a really cool experience for our team. The CTS goes on sale now in China, and that occasion was marked with some tremendous ceremonies in the huge southern city of Shenzhen. It's hard to describe the proceedings here in a short blog post . . . what you see here was a part of the ceremony in which the CTS was presented to a big crowd on the deck of an aircraft carrier that is a major landmark in this city. This aircraft carrier is an old Russian vessel that is a centerpiece of the Minsk World theme park (a major tourist attraction, not an active military installation!)
This is sort of represents the car coming full circle, in a way. Some of the very first initial tests for the car actually occurred in China a few years ago. When we began exporting the CTS (prior generation) to China, we took advantage of that opportunity to do some development driving in China to better understand the road system and consumer needs in this massively-growing market. Now, we're offering the new car for sale here in one of Cadillac's fastest-growing regions.
This blog is not really the place for philosophy, but the idea of an American company building cars in Michigan and exporting them on a large scale to Chinese consumers really challenges the conventional "wisdom" of what some folks believe is happening in the global economy. I'll leave that concept for others to consider and interpret. . .
In the meantime, our simple goal here is no different than it is anywhere else in the world -- to offer a really compelling sports sedan that hopefully is desirable to very discerning luxury car enthusiasts and builds the Cadillac brand.
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