A Good Year for Cadillac

Karl Greenberg is an expert on marketing, sports, travel and covered autos for Brandweek. Today he blogs at mediapost.com, and earlier this week he turned his attention to Cadillac. Check out what he has to say about the SRX and the CTS family of vehicles here.

A New View on Wagons

Noted automotive journalist Paul Eisenstein address the perception of station wagons in the United States. Wagons are popular in Europe, but American prefer crossover vehicles and SUVs. Eisenstein writes that the CTS Sport Wagon can help shift that perception by being stylish as well as functional. Check out his full column here.

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The Download on Doors

The crew at Jalopnik.com breaks down the stigma associated with wagons and uses the CTS Sport Wagon as an example of these vehicles being the “better, sexier future.” Check it out here.

LA Times Studies the Sport Wagon

Dan Neil, the popular automotive writer at the LA Times, gave the 2010 CTS Sport Wagon a review, touting its compelling exterior styling and cargo versatility. Check out his full review here. 

WSJ Tests Wagons

Carmarkers are trying to turn the stodgy station wagon into a sporty, stylish car for the hip crowd. The Wall St Journal tests five wagons to find the best. Check it out here.

Driven: CTS Sport Wagon

The new issue of Autombile Magazine is on newsstands, featuring two new Cadillacs that they have put to the test.  
First up is the new CTS Sport Wagon, which among other descriptions, Autombile finds it “as clever as it is attractive.” Check it out here.

A Fox and a Wolf – Video

We’ve been traveling to many locations around the US showcasing the just-launched 2010 CTS Sport Wagon and SRX, not surprisingly. The link here provides a really good look at what we’re up to and what the new Wagon in particular has to offer.
Inside the story from Gary Gastelu (a real car guy) at Fox are [...]

In Stores Now…

Cadillac has started production and sales of the new 2010 CTS Sport Wagon, a modern and dramatic new take on the classic luxury wagon. Arriving in US dealerships now, the CTS Sport Wagon achieves peak EPA fuel economy of 27 mpg (hwy) and caries a starting price of $40,655 (including $825 destination charge.)
Some of the [...]

Exclusive Premiere – Re-Ignition

Check out the exclusive premiere of the new Cadillac 60-second spot, “Re-Ignition”, which begins appearing on Sunday, August 30.  The piece showcases the new CTS Sport Wagon and the all new 2010 SRX Crossover – but pay close attention to the final segment, and catch a sneak peek of a brand new Cadillac…one never before [...]

Esq.

If you happen by a newsstand or bookstore this weekend, you might want to pick up the new issue of Esquire. The new issue has supermodel Bar Rafaeli on the cover, which might make it pretty easy to spot . . . OK, so what does this have to do with us?
Inside there’s an interesting [...]