A Good Year for Cadillac

Karl Greenberg is an expert on marketing, sports, travel and covered autos for Brandweek. Today he blogs at mediapost.com, and earlier this week he turned his attention to Cadillac. Check out what he has to say about the SRX and the CTS family of vehicles here.

CTS Wins the Comparison

Consumer Reports recently compared the Cadillac CTS against other luxury sedans from Audi, Acura, Mercedes-Benz and Lincoln. The CTS received an “Excellent” road test score of 84, four points better than the next-best finisher.
The CTS was praised for its controlled ride, agile handling and strong 3.6L V6 engine.
For a more complete breakdown, check out Autoblog’s post.

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CTS makes Car and Driver’s “10Best List”

We’re happy to report that for the third consecutive year, the Cadillac CTS has been honored by Car and Driver magazine by being selected for its “10Best” list.
The CTS competed against 57 of the top new vehicles on the market and underwent extensive testing to receive the distinction, which is Car and Driver’s highest honor.
You [...]

Safety First

The new 2010 Cadillac SRX was just named Top Safety Pick by the Insurance Institute for Highway Safety (IIHS.).  http://www.iihs.org/news/default.html#091809
The most influential research entity on auto safety, IIHS cited SRX’s good performance in side, frontal and rear crash, as well as standard Stabilitrak electronic stability control. Cadillac CTS already won this distinction last year and [...]

The Best Driver’s Cars

Couldn’t help but notice the new issue of Motor Trend’s cover story — “2009 Best Driver’s Car — 10 Contenders, One Winner.”   In a pretty cool test, they chose 10 cars they believe are real contenders to be the finest handling and performing cars — inlcuding Audi R8, Corvette ZR-1, Porsche Cayman S, and other [...]

Hitting the Links

Starting the week off with some links to interesting stories you might have missed.
The Cadillac CTS can be a WiFi hot spot. Cadillac WiFi is available now, reviewed here by the mobile tech experts at CNet.com.
Leftlanenews.com drives the 2010 SRX.

 Cadillac’s leader, Steve Hill, does a Q&A on “The Case for a Cadillac Comeback”

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Report Card Day – Cadillac moves from 10th to 3rd in J.D. Power Initial Quality

The annual J.D. Power and Associates Initial Quality Study℠ was just released.  Remember report card day at the end of the school term? That’s today in the world of auto manufacturing.  The highlights:  Quality continues to rise, with some brands rising more than others. Cadillac moved from 10th to 3rd, one of bigger gains in [...]

Top Rated

Edmunds.com, source of much auto commentary and research, has just announced the results of their Consumers’ Top Rated Awards.  19 Categories are in this study, covering pretty much all the market from small cars up to big trucks and vans.  CTS and CTS-V are 2 of the winners — CTS in the “Sedan $35-$45K” category, and [...]

Reboot

Our industry has reached a watershed moment, it’s fair to say.  I don’t need to add much to the clamor, outside of a few observations perhaps hidden a bit in all the news.
Such a mixture of negatives and postives, the pain of wrenching change combined with the new opportunities this situation creates.  
We did a bunch [...]

The Renaissance of Cadillac

In the past decade, Cadillac has undergone a renaissance. This renaissance goes beyond enhanced design and engineering, which has defined us as a luxury brand for more than 100 years. It’s about expanding our product portfolio, tapping into a global marketplace and staying true to our staples of art and science.
 
This renaissance started with [...]