Design

This tag is associated with 3 posts

Coming soon…

Tomorrow (Wednesday the 27th) we’ll be doing a little online briefing for auto media. In this web-meeting we will be detailing the upcoming launches of the 2010 SRX Crossover and CTS Sport Wagon this summer.
The live broadcast is for media, but everyone can view this at www.cadillacstudiolive.com, anytime after 3 pm on the 27th.  We [...]

Off the Pace

By Rob

Many apologies for the slow pace of new posts. The act of launching a new car (while developing other future models) is all-encompassing. Still, we’re sorry to have taken a short and unscheduled break online.

In the meantime, here’s a link to one of our designers who blogged on the FastLane site about the process of creating the interior of the CTS. Eric Clough is a good partner of ours. He was one of the guys who helped design the incredible Sixteen concept. And he was the guy who led the interior design of several production Cadillacs, most notably the new CTS. Here’s a look at some of his reflections on how they did it.

Some Love for the CTS on FastLane

Anybody who looks at a CTS knows it is a car that is the result of a lot of design and styling work. That means we have a lot of partnership with the designers. Dramatic design is a huge part of any Cadillac.
A perfect example is the 2008 car’s track width. The design studio wanted to go a little wider, to get that great stance and proportion. But that has a huge impact on us – so there was a lot of collaboration on that in the early days of development. The good news was that a little more track width was great for what we wanted to do in terms of driving dynamics. This was a win-win, and a big milestone if the development of the new car.
For more on the design side of things, John Manoogian, director of design for Cadillac exteriors (and a guy we worked with a lot!) has posted a discussion about the design of the 08 CTS on FastLane.